Review Agenda Item
Meeting Date: 6/24/2021 - 6:30 PM
Category: Bids, Contracts, Agreements
Type: Action
Subject: 5.13 Approval of Contract for Advertising, Marketing and Promotions (Park University)
Strategic Plan 2018-2023:
FINANCIAL - Sustainability
Policy: KI - Public Solicitations/Advertising In District Facilities
Provide Name(s) of Attachments
File Attachment:
Provide Background Details and Rationale: The Park Hill School District has initiated a coordinated advertising and marketing program to consolidate advertising efforts and to be consistent with Board Policy KI-Public Solicitations/Advertising in District Facilities. The district has identified six partnership levels with unique advertising opportunities and costs: (1) Diamond, $30,000 per year, (2) Tanzanite, $20,000 per year, (3) Emerald, $10,000 per year, (4) Sapphire, $5,000 per year, (5) Ruby, $2,500 per year, (6) Topaz, $1,000 per year.

The following business has agreed to become an approved corporate partner for advertising, marketing and promotions within district media, Park University, Emerald level, 1-Year, $10,000 per year.

All costs associated with recruitment and management of district business partners are paid from revenues collected through the partnership.
Provide Funding Source and Estimated Cost: N/A
Legal References N/A
Name of Persons(s) Submitting Agenda Item with Title Samantha Fitzgerald, Communication Marketing Specialist
Presenter(s) if Presentation Anticipated N/A
Recommendation: It is recommended that the Park Hill Board of Education authorize Dr. Cowherd to approve the corporate partnership agreement with Park University for district-sponsored corporate partnerships for advertising, marketing, and promotions.
Recommended By:
Signed By:
Samantha Fitzgerald - Marketing Specialist
Signed By:
Nicole Kirby - Director of Communication Services
Signed By:
Dr. Jeanette Cowherd - Superintendent